The company made a 10-episode, straight-to-series order for a show called “The Hunt,” for which Mr. Peele will serve as executive producer. According to Amazon, the series centers on a group of people living in New York in 1977 who vow to break up a band of Nazis trying to establish a Fourth Reich in the United States. The company also gave the go-ahead to a true-crime documentary series from Mr. Peele about Lorena Bobbitt, who made headlines after she cut off the penis of her husband, John Wayne Bobbitt, in 1993.
The move to sign Mr. Peele is Amazon’s biggest talent-related deal since Jennifer Salke joined the company in February to run Amazon Studios. Ms. Salke, who was previously an entertainment executive at NBC, is responsible for bringing new life to the streaming service, which is widely seen as lagging far behind Netflix. Under the unit’s earlier management team, Amazon seemed to be focused on passion projects with limited commercial appeal. Roy Price, the company’s former entertainment leader, was forced out after a producer made an allegation of sexual harassment against him last year.
Amazon’s deal with Mr. Peele is limited to series projects. Mr. Peele, the co-creator of the Comedy Central series “Key & Peele,” already has a first-look deal for films with Universal.