Hometown: Bushwick, Brooklyn
Now Lives: A sneaker-and-magazine-filled apartment on the same block where her father grew up in Bushwick.
Claim to Fame: Ms. Sanchez first made a name for herself on Instagram, where she showcased fashion images from the ’90s and early 2000s alongside selfies and mirror pics where her own style is on display. Her personal aesthetic is influenced by sportswear and sneaker culture, and it piqued the interest of Oliver El Khatib, who happened to work for Drake’s creative management. He connected Ms. Sanchez with Drake, and the two “clicked,” she said; she’s been his image director since August.
Big Break: In 2013, while Ms. Sanchez was still a junior at New York University studying visual communication, she approached Ronnie Fieg, the owner of Kith, to become the creative director for the label, which at that time only had five employees (it now has about 180). Ms. Sanchez had known Mr. Fieg previously — as a teenager, she was a sneaker saleswoman at David Z, which is owned by his uncle. “We were able to build a community of kids who cared about what we cared about,” she said. “We made a language for the brand.”
Latest Project: As the image director for Drake, Ms. Sanchez curates the rapper’s wardrobe. She also was part of the team that directed the visuals on his new album, “Scorpion”: the music video outfits, the album cover and tour wardrobe. She draws inspiration from his emotions, like feeling strong or “exclusive.” “I recall the emotion I felt in certain clothing and think, how do we recreate the emotionality of what people are wearing,” she said. She is also partial to rare pieces from Tom Ford, Prada and Stone Island, as well as vintage finds from Procell, a boutique on the Lower East Side.
Next Thing: Ms. Sanchez is busy conceiving Drake’s outfits for his upcoming “Aubrey & the Three Migos” tour. In the future, she wants to apply her knowledge of fashion to philanthropy. (She hopes one day to New York politics.) Her dream collaboration would be a Nike product that benefits Hurricane Maria relief efforts in Puerto Rico.
Learning From the Past: Ms. Sanchez cares a lot about heritage, whether it’s classic brands like Champion and Nike, or her Puerto Rican roots. She recently released a zine titled “Puerto Rico Me Encanta,” a collection of photographs from friends and family that captures the experiences of Latina women in New York City. (It was sold at Dover Street Market and now at Baque Creatives Press.) “We use the same things to distinguish ourselves,” she said. “The jewelry, the hair, the makeup, the nails.”
Creating looks can be costly and time consuming. Here are some tricks that Ms. Sanchez learned along the way.
1. Start with research: Ms. Sanchez is always on the lookout for fresh inspiration. Like a journalist, she always carries around a notebook and pen to jot down references that come up in conversations. She also looks for obscure images in early 2000s online forums and scouts for new artists on Instagram (recent discoveries include Matthew Burgess, an embroidery artist who was commissioned to hand embroider a custom shirt for Drake).
2. Function is style: “Safety plays a huge role in my dressing,” Ms. Sanchez said. “As a New Yorker, your savviness plays into your outfits.” Her work uniform is a pair of Supreme Nike cargo pants with mesh pockets, which she packs with styling tools; a white Hanes T-shirt; a Gore-Tex jacket; and black running sneakers.
3. Add a sneaker: For as long as she can remember, Ms. Sanchez’s parents dressed her in classic Nike Air Max and Air Force One sneakers. She now has more than 75 pairs in her closet. Her favorites include the Nike Air Flightposites. “It’s my ultimate Space Odyssey shoe,” she said. “I want to go to space in those.”
4. Be prepared: Have a kit for yourself. Ms. Sanchez’s includes a tape measure, a lint roller, a sewing kit, incense and lotion. “Just always be the person with the answers,” she said.
5. Know your limits: Something she would never wear? Flip-flops. “As a New Yorker, I grew up thinking I would have to run for something, like the bus or a cab,” she said.