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This Is Not Your Frat House Jägermeister

This Is Not Your Frat House Jägermeister

The makers of Jägermeister in Germany had more on their minds than frat parties in 1878 when they developed their herbal liqueur from a mixture of 56 botanicals. But the brand may now profit from the huge interest in herb-based amaros for before or after dinner or in cocktails. A new version, Jägermeister Manifest, relies on the same ingredients but delivers less licorice and more richness in the attack, thanks to a longer, more complex maturation process that pushes it into what the trade calls the “super premium” category: Jägermeister Manifest, $59.99, Philippe Liquors, 312 West 23rd Street, 212-243-1355,

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