Trump to Boeing: Fix Boeing 737 MAX, Rebrand it With a New Name


President Donald Trump early Monday offered Boeing some business advice while touting his own branding expertise.

“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name,” the president tweeted. “No product has suffered like this one. But again, what the hell do I know?”

Boeing’s 737 MAX planes remain grounded worldwide after two crashes in five months killed 346 people. Last October, Lion Air Flight 610, one of the planes crashed into the Java Sea, killing 189 passengers and crew, and In March, Ethiopian Airlines Flight 302 crashed six minutes after takeoff, killing 157 passengers and crew.

The grounding is affecting operations of Southwest Airlines and American Airlines. Southwest estimates it suffered $150 million in lost revenue between Feb. 20 and March 31 due to cancellations of its MAX flights. American has reported 115 daily cancellations, or 1.5 percent of its summer flying schedule each day for the summer travel season.

Trump’s experience in the airline industry, Trump Shuttle, ended in 1992 after about three years in operation. According to The Washington Post, he blamed a market downturn for the regional carrier’s declining passengers, along with increasing costs for jet fuel prices because of the Gulf War.

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