Stirling Hospitality Advisors: Providing hospitality sector-focused asset management and services


As experts in the field of hospitality, Stirling Hospitality Advisors advises clients with a local insight based on a global context.

Based in the UAE, the team understands the characteristics of the Middle East. The company is ideally positioned to serve international clients, with an expert team skilled in delivering innovative advisory services and asset management solutions to owners and operators across several continents.

The portfolio covers more than 6,000 hotel rooms and serviced residences, 10,000,000 sq.ft hotel real estate and 1,000,000 sq. leisure real estate.

My experience spans over 20 years in asset management, development and hospitality advisory services, primarily within the Middle East. I have held multiple roles across the industry including Hotel Manager, Asset Manager, Director of Development, Director of Rooms, Revenue Manager, Director of Food and Beverage and Operations Analyst. After working for the likes of Jumeirah Group and InterContinental Hotels I then started my own hospitality advising firm and the eventual merging with RAK Hospitality Holding LLC.

I have been the Industry Chair for the Hotel Asset Management Association and have a BSc from Aberdeen University.

With experience in hotel investment, development and operations and a diverse team of hospitality professionals, the company provides specialised subject matter expertise.

The aim is to aid the clients’ respective hospitality and leisure real estate throughout the hospitality life cycle – from planning (acquisition and development) to disposition, and in all economic cycles in the most effective and efficient way through meticulous due diligence, critical thinking, planning and ongoing risk management. Stirling Hospitality Advisors to carry out its services modelled after the framework of the Holistic Hospitality Lifecycle Method: Real Estate Ownership Oversight, Operational Management, Brand Management, Capital Management and Management Capital Events. The offered services are focusses on six categories.

Feasibility studies

Assessment of all relevant factors that determines the ability and likelihood of the owner to complete and achieve anticipated investment returns for their hospitality projects. With our experience over a wide veriety of different geographies, and our focus on the GCC, Stirling Hospitality Advisors  has a proven track record of delivering exceptional on-target feasibility and business plans, leveraging our deep data-driven market and industry knowledge.

Asset management

Comprehensive real estate advice throughout the investment cycle offered by dedicated hospitality and leisure asset management specialists with local geographic experience Stirling Hospitality Advisors work with operators to understand what strategies and management practices they intend to implement with an aim to increase cash flow and value.

Making detailed recommendations on how to improve business performance while evaluating internal process against the best the industry can offer, Stirling Hospitality Advisors  look to maximize the value of your assets to ensure the asset is performing to the best of its ability.

Development advisory

Analysis of hospitality projects aims to reduce risk and optimize returns. The development management work ensures that the development fits within the overall growth strategy and adds value to the existing portfolio; all aspects of the development make commercial sense; an appropriate management or lease agreement is negotiated and that the owner is represented in all project meetings.

Asset specific advice is available and considered; there is a constant focus on the budget and cost of decisions are always considered before execution; the consultants are continuously assessed and are in compliance with their scope of work; issues are identified in advance of occurring and, in an independent manner, consequences and resolutions are communicated to the owner; sufficient benchmark analysis is available for the asset specific construction packages.


Overseeing of financial responsibility while participating in the execution of the business plan, guiding and approving the Operators’ commercial, operational and financial strategies. The team at this stage provides: pre-opening program development; risk identification and solutions; financial management with cash-flow visibility; construction team interface; licenses and government approval coordination operating and specialised equipment procurement management; staff recruitment and on-boarding.

Stirling Hospitality Advisors involvement in this process helps owners by ensuring that: the development meets the owner’s expectations; the room, F&B and other revenue sources are maximised to ensure a strong opening performance; working capital requirement is assessed and monitored.

Operator selection

On behalf of operator selection owners, Stirling Hospitality Advisors has built strong and respected working relationships with all the leading operators, allowing us to understand each brand’s strength and align the optimal operating partner for each hospitality investment. We then use our extensive experience in hotel management agreements to minimise contractual risk through the negotiation of an effective owner/operator relationship.

Performance improvement

Undertaking of detailed performance assessments to improve business performance by implementing strategies and management practices that increase cash flow and asset value.  Stirling Hospitality Advisors make detailed recommendations on how to improve business performance while evaluating internal processes against the best the industry can offer. We look to maximise the value of your hotel to ensure the asset is performing to the best of its ability.

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