Johnnie Walker whisky will be debuting a new, 100% plastic-free bottle beginning in 2021, British parent company Diageo said Monday.
The bottles will be a “first-of-its-kind” paper spirits bottle, made from “sustainably sourced wood,” according to a Diageo press release.
“We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking,” said Ewan Andrew, Diageo’s chief sustainability officer. “It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”
Today we announce we’ve created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainability sourced wood. The bottle will launch with @johnniewalker_ whisky in early 2021 #paperbottle. Take a look: https://t.co/kyD2RjP1Cn pic.twitter.com/eaLIWjscQP
— Diageo News (@Diageo_News) July 13, 2020
Diageo, which is the maker of Guinness and Smirnoff products as well, was joined by Unilever and PepsiCo, two companies which also pledged to cut back on plastic use, according to the release. The three corporations are part of a “consortium of global FMCG companies [that] has been created to develop the technology further.”
Additional partners would be announced later, according to the press release.
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“We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 [tons] in the next five years,” said Richard Slater, Unilever’s chief research and development officer, in the release. “Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we’re delighted to be working together to tackle one of the biggest environmental challenges of our time.”
The shift toward paper bottles is part of Diageo’s commitment toward Goal 12 of the United Nations Sustainable Development Goals, the company said. Goal 12 targets “sustainable consumption and production patterns,” according to the United Nations website.
Plastic straw bans spread in 2018 after a Girl Scout convinced Alaska Airlines to stop its use of plastic straws and stirrers, according to Food & Wine.
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