Advertising spending on the special elections for Georgia’s two Senate seats, which will take place on Jan. 5, has surpassed $450 million according to analysis from the firm AdImpact.

John Link, the vice president of the advertising analytics firm, tweeted last week that the amount spent in Georgia “now stands at 453m,” as of last Thursday.

He told Fox Business in November that “$500 million would be top end, but achievable,” amount of spending in these elections. “Given the overall importance and national attention these races are receiving; it would not surprise me. Right now our call is $450-500 million combined between both races. “

Politico reported on Sunday that outside spending from Republicans has outpaced outside spending by Democrats, $86 million to $56 million, but Democrats have focused far more on television ads than the GOP have, spending $160 million on their two candidates to the Republicans’ $92 million.

“There’s a feeling in the donor community that too much was spent on TV and not enough on field operations,” Ami Copeland, a Democrat strategist and former deputy national finance director for President Barack Obama’s 2008 campaign, told Politico. “We had parity plus last time on TV, and it didn’t work. If donors are shifting their contributions and their support to ground operations, that at least shows a willingness to learn very quickly as to what might work and try something a little different.”


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