More than a hundred people lined up in front of Lotte Department Store’s main store in Seoul Wednesday amid rumors that Chanel will raise prices soon. People crowded around the facade of AVENUEL, an annex to the department store in the Myeongdong area of Jung District, where shops selling luxurious brands are concentrated. According to Yonhap, a local news agency, several people started lining up sitting on portable folding chairs before 6 a.m., more than four hours before the department store’s opening. By 8 a.m., there were more than 100 people in line.



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